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Latest Marketing Dissertation Writing For Students

At Dissertation First, we are immensely proud to deliver a plethora of marketing dissertation help. Here, you will discover a broad range of marketing dissertation topics for you to choose. The following list of marketing dissertation ideas will help you to select the best dissertation topic for your marketing thesis. Marketing is a significant part of every business, and there are several types of marketing. By exploring our collection of marketing dissertation topics, you will get incredible ideas for your marketing dissertation.

All dissertations are offered to you in the competitive price range; that dictates we value your money. If you’re feeling perplexed about choosing the best topic for the dissertation of marketing then, we are standing next to serve you with the top-notch services. As the first step towards writing a successful dissertation is selecting a riveting topic that is relevant to your thesis & grabs the eyeballs of the readers. We have pacified many students in the past in their marketing dissertation papers, feel free to poke us to acquire fantastic grades. A copious of marketing dissertation topics are available here; however, a marketing dissertation topic must be extremely engaging & entertaining for a reader as well as a researcher. Hence, we have come up with some great marketing dissertation topics to dampen all your agonies of writing a marketing dissertation.

You could base your marketing dissertation on the following suggested subject areas such as Relationship marketing, branding, direct marketing, marketing across cultures, Marketing Ethics, mobile marketing, digital marketing, marketing & consumer psychology.

Dissertation Topics on Relationship Marketing

Following marketing dissertation samples are suggested by the expert writers & advisors:-

  • Are switching costs effective barriers to customer churn in the airline industry?
  • What are the motivations and expectations behind loyalty schemes?
  • How and why does the relationship marketing-traditional marketing continuum vary within an industry?
  • Can luxury goods retailers prevent barriers to switching?
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Direct Marketing Dissertation Topics

Here follow some suggestions of marketing dissertation topics, which you could consider while writing your marketing dissertation.

  • How does the importance of factors that influence direct selling vary according to product type?
  • Do customers respond differently to short and long-term offers? The case of magazine sales.
  • In what ways do toll-free (freephone) numbers influence consumers response to direct sales promotions?
  • How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
  • Can direct marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers?

Branding Marketing Topics

The following list of marketing dissertation topics is specific to the area- Branding

  • An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers.
  • How can innovations sustain brands?
  • Do consumers understand a company's brand values? The case of Starbucks.
  • How is brand image affected by product availability?
  • How can modernization sustain brands?

The 4Ps (Price, Product, Promotion, Place) of marketing mix

"Marketing mix" is a general phrase used to describe the different kinds of choices organizations & companies have to make in the whole process of bringing a product or service to market. 

  • Price: The amount customer pays for acquiring a product. Taking accurate pricing decisions impact on the profit of an organization.The price of the product also influences the demand & sales of a product.
  • Product: It is regarded as any item or service that satisfies the customer need & wants. Every product is entitled to have a life-cycle including a growth, maturity phase & decline.
  • Promotion: Using all the methods to provide the information to different parties about the existing or upcoming product is a promotion. Advertising, public relations, sales promotion comes under this.
  • Place: It refers to the place that is convenient for its customers to reach to acquire the product. Franchising & exclusive distribution can be used by a marketer to distribute the product efficiently.
  • An examination of the suitability of information and persuasive advertising based on the nature of the product being sold.
  • Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
  • What is the effect of the lack of controls online when advertising across international borders?
  • How effective are public relation campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
  • How has the Internet helped unsought goods building brand awareness? The case of comparison websites.

The 4Ps (Price, Product, Promotion, Place) Of Marketing Mix

Marketing across Cultures Topics

These marketing dissertation topics will certainly impress your readers

  • What effect does family orientation have on marketing communications? The case of tourism operators in the Philippines.
  • How does language impact upon brand identity? The case of Coca-Cola in the Peoples Republic of China.
  • How can countries use national culture to help them promote primary exports? The case of the Champagne region, France.
  • How does individualism-collectivism influence the sales of mobile phones? The case of the Peoples the Republic of China.
  • How do supermarket chains overcome language differences in Switzerland?

Marketing and Consumer Psychology Marketing Dissertation Topics

Here are some recommendations for writing a perfect marketing dissertation:

  • What motivates consumers to pass on marketing messages?
  • When word-of-mouth communications turn negative: What can be learnt from previous mistakes?
  • How does gender effect website preference?
  • How can firms customise their products? The case of Apple.
  • What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
  • An investigation of habitual buying behaviour and geographical location: The impact of socio-economic status.
  • What effect does geographical location have on the relationship between Variety-seeking buying behaviour and habitual buying behaviour? An examination of when workers eat out for lunch.
  • An assessment of the value of assortment to customers: The case of Dell Computers.
  • How does a consumer's perception of control affect their choice of brand? The case of buying computers online.
  • An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

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Mobile Marketing Dissertation Ideas

  • How does permission-based marketing affect mobile marketers when implementing international marketing campaigns?
  • How can mobile marketing be used as a viral marketing tool?
  • How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
  • How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?

Digital Marketing Dissertation Topics

  • Can direct marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers?
  • Compare direct marketing with other tools & types of marketing.
  • Do consumers respond differently to short and long-term offers? The case of magazine sales
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Topic Ideas on Ethics Marketing

  • Is firms use of Fair Trade branding misleading consumers?
  • What factors distinguish a consumers choice of most and least social responsible companies?
  • What effect do published codes of conduct have on buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
  • How do ethical purchase intention and moral awareness affect purchasing behaviour? An examination of the sale of battery and free range chickens.

Marketing and Social Networks Marketing Topics

  • To what extent is the new Facebook the product of its users? An examination of positive, neutral and negative user comments.
  • How do Facebook applications turn users into cash? The relationship between total installs, daily active users, and application evaluation.
  • A comparison of the effectiveness of banner advertising on different social networks? The cases of Facebook, Orkut, MySpace and Bebo.
  • What impact does newsfeed restriction have on consumers attitudes towards using Facebook?
  • How has Facebook used marketing communications to outstrip user growth when compared with MySpace?
  • In what ways have social networks used peace technologies to acquire new customers? The case of causes on Facebook.

The above-stated marketing dissertation topics are delivered to you after considering the ongoing educational trend to help students attain remarkable grades. Just use this tailor-made list of rewarding dissertation topics for marketing and take help of an expert advisor who can assist you with writing the Dissertation.

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