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Impact of Re-branding on the Brand Image
08 Mar , 2016 31598 Views

Introduction to Branding & Rebranding Branding is of utmost importance when it comes to marketing a brand to the target markets. Branding is basically endowing the goods and services with brand equity and is all abou...

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Tesco Internet Marketing Strategies
13 Feb , 2016 233598 Views

Internet Marketing Internet marketing has emerged as a very lucrative and cost effective tool for businesses aiming to attract more customers. Online ...

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Analysis of Product Differentiation
13 Feb , 2016 24409 Views

Product differentiation plays a key role in a company’s marketing strategy and is essential to keep ahead in competition. Differentiation strategy helps in marketing the products stand out in a crowded market place; it can b...

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Importance of Marketing and Innovation
13 Feb , 2016 22245 Views

ABSTRACT Innovation in products and marketing is increasingly becoming the synonym for successful brand establishment and sustainable growth of a compa...

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Impact of Social Media Marketing strategies
13 Feb , 2016 24888 Views

ABSTRACT Social media has grown exponentially both in terms of users and in terms of revenue. It began as merely being a social networking platform but is now a platform for growing and developing the business. Modern or...

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